The Neuse River Foundation annouced last week that it has, after nearly 30 years in existence, decided to change its name to the Neuse RIVERKEEPER® Foundation. The foundation has changed its logo and tag line too. (As for those nifty brown riverkeeper uniforms, no word yet on whether they're being replaced.)
The foundation's press release announcing the change also included something that we are seeing more and more these days. It seems like whenever a person, group, company or elected body makes an announcement they preface it with some statement about the economy. It's almost like it has become politically incorrect to do or say things without saying the economy is terrible first. Sure enough, the Neuse River Foundation is no exception.
“In these tough economic times", explains Neuse RIVERKEEPER® Foundation Treasurer, Dick Goodwin, in the release, “the Foundation’s name change and logo project were undertaken with a minimal expenditure of funds thanks to the support of the firm of Misner & Associates Public Relations."
We're looking for other examples of people or groups name-dropping the bad economy before making an announcement that may or may not be affected by the recession. Read or heard any?