Today is National Coffee Day, and chances are you celebrated unknowingly by drinking a big cup or two of java. You might be reading this blog and sipping a latte. And you probably drink coffee everyday.
You're an addict.
It's OK, you are not the only one. As "The Coffee Addiction" (9 tonight, CNBC) shows us, coffee drinking is nearly a religion in this country; an average 400 million cups of coffee are consumed each day. (A note of superiority: I do not drink the devil's brew.) And the documentary does a great job dissecting not just our (your!) coffee love, but the story of coffee from bean to mug.
In easy digestible segments reported by Scott Wapner, the one-hour report explores coffee in culture, from enamored baristas to experts who travel the world to find the finest beans for their companies. We meet a coffee taster for Starbucks who can distinguish the flavor differences in multiples cups, and get a look at the addictive powers of caffeine. We even watch coffee being feverishly traded as a commodity on a Wall Street selling floor.
There's an interesting segment on king Starbucks -- its rise, stumble and rebirth. And perhaps more interesting, a look at Green Mountain, which makes single-serve coffee packs and the machines that brew them. You know it's a company to watch when Starbucks is knocking on its door.
"The Coffee Addiction" gives a clear and concise survey of the liquid that really provides America's fuel (and soon enough China's, it seems). It's a perfect nightcap after a jittery celebration.