I have a running joke with a friend; we agree that if things don't work out in this journalism racket, we see our futures at Costco.
After watching "The Costco Craze" (9 tonight, CNBC), I think we need to get serious. This interesting report, reported by Carl Quintanilla, reveals a company with the kind of culture employees crave and a commitment to the kind of excellence that makes $93 billion in annual sales an understandable number.
Quintanilla explains the psychology behind members commitment to the warehouse. The store is designed to make you roam the aisles, and pick up more than you came for. And while Walmart offers 100,000 items on its shelves, Costco offers a mere 4,000. It selects for you, which also makes you want more.
Even more interesting is seeing the vendors who want their products on Costco shelves and the power Costco's buyers have to get vendors to produce to Costco standards. Costco is trying to grow in both the toy and wine areas, and Quintanilla shows us the teams in both those areas and how they meticulously go through their work.
These are not experts; Costco trains its employees who may have been selling electronics to move to the wine area; the Costco ethos is that their really isn't a difference between the two areas -- customers just want stuff they like. And as illustrated by the upclose look at Costco's biggest seller -- toilet tissue -- you'll see that quality at a low price is what Costco aims for, always.
If you are not a Costco member, "The Costco Craze" might change that. Or maybe you'll consider polishing that resume.