There's a new addition to Fox's "Animation Domination" block, and while it is about an oddball working-class family and does have some crude low humor, "Bob's Burgers" (8:30 tonight) has a different feel than the "The Simpsons" and all the Seth MacFarlane stuff that surrounds it.
Deadpan is the word I'm going for; low-key works too. And while not fall-down hilarious "Bob's Burgers" has enough quirkiness, smarts and slow-burn lines to say it has the potential to get better and better.
Tonight's episode introduces Bob (voiced by H. Jon Benjamin) and his family on the event of the grand re-re-reopening of their burger joint. (You can tell by the all the re's that Bob is both hapless and perhaps, not the best businessman.) Besides Bob, there's Linda (John Roberts), who deeply believes in her husband; Tina (Dan Mintz), their lacking in social skills 13 year old; Gene (Eugene Mirman), the entertaining middle chid, and Louise (Kristen Schaal), the precocious youngest who has quite the imagination.
The opening is threatened, this time, by a rumor that the meat is made of human remains for the crematorium next door.
As I noted, "Bob's Burgers" has none of the fast-paced pop culture reference flying tone of the shows that surround it, but that's not to say it doesn't feel modern; it's just snarky in a laconic way. It's a conversational kind of humor, giving the show a sophisticated feel, even when it's talking about pubic itching. Linda was my favorite character; just like Marge Simpson, she's the family's soul.
"Bob's Burgers" may be an acquired taste, but I think it goes down easily.