Joining BET, TV One and Centric is Bounce TV, a new television network aimed at African-American audiences that launches in the fall.
The venture is especially notable in two ways; it will be the first over-the-air televison network, employing the digital signals of local television stations. And the group putting the network together includes former Ambassador Andrew Young and Martin Luther King III.
According to Broadcasting & Cable, Bounce TV plans to broadcast a mix of theatrical movies, live sports, off-net series and original programmng aimed at adults 25-54. It will televise CIAA football and basketball games, including the CIAA Championship football game and some quarter and semi-final CIAA tournament basketball games.
On the entertainment end, the network has about 200 titles from NBC Universal, including "Ray," "The Hurricane, "Do The Right Thing," and "Car Wash." It has deals to acquire TV rights with Codeblack Entertainment, a new content company focused on African-American and urban audiences, giving the network access to 50 movies and documentaries, and 50 comedies and dramas. The stars of the comedies include Jay-Z, 50 Cent, Charles Dutton, Ossie Davis and Ruby Dee.
Read more about Bounce TV here.
Assistant Features Editor Adrienne Johnson Martin would like to have her life turned into an animated cartoon.
Comments
Bounce TV
Mon, 04/04/2011 - 17:30 — raymondiationIt is going to be like another one of the countless networks that consistently cater to countless reruns of old TV shows and such? Like BET or TV One?
Reruns
Mon, 04/04/2011 - 21:28 — adriennj (author)Yeah, kind of. They are going to have some original programming, but the fact is, it's pretty tough to have a 24-hour channel without filler. Ask Oprah.