An aspiring actor from Goldsboro could have an audience of 250 million people on Super Bowl Sunday. But he needs your help.
Jason Walston (right), a 2007 Elon University graduate, is featured in one of the top five commercials – out of more than 6,000 consumer-submitted entries – for Doritos’ sixth annual “Crash the Super Bowl” contest. The top two vote-getters will be aired during the Feb. 5’s Super Bowl broadcast on NBC. Those are determined by online voting.
The commercial, called “Hot Wild Girls,” was produced by Brad Scott and Nate Watkin of Denver. In the ad, an actor shows off the power of his smartphone by asking for things like Doritos, which suddenly appear (our Tech Junkie blog has video). Walston’s character then asks for “three hot wild girls,” but the phone misinterprets his request and hilarity ensues.
The producers of each of the five commercials get $25,000 and will attend the Super Bowl in Indianapolis. The ultimate winner gets $1 million and a chance to work with Andy Samberg’s production group, The Lonely Island, on another video for Doritos.
The $1 million winner is determined by the USA Today Ad Meter results on Sunday night. Second place gets $600,000, and third place wins $400,000.
Doritos also will give one online voter $10,000.
Walston currently lives in Denver, where he works as an actor and stand-up comedian. His film “The Desk Job” placed fourth last year in the 24 Hour Film Race, an international contest in which a person has 24 hours to write and produce a short film.
Super ads with local ties
In 2010, the second-place Doritos commercial winner was submitted by a small advertising firm in Raleigh, winning it $600,000. The 30-second “Underdog” commercial, filmed in Cary’s Bond Park by Five Point Productions, featured actor Brian Oliver obnoxiously teasing a small dog with a bag of Doritos.
The same group won the first Doritos “Crash the Super Bowl” contest in 2007, earning $10,000 after spending just $12 to make the commercial (the cost of four bags of Doritos).
To vote -- The Super Bowl airs at 6:30 p.m. February 5 on NBC. Voting ends January 29. To vote, go to www.crashthesuperbowl.com