Since "Project Runway" went to Lifetime, poor little Bravo has been struggling to replace that fashionable buzz.
In May, they launched "The Fashion Show" with Isaac Mizrahi and it got mostly panned. People thought it was dull and no "Project Runway"; then "Project Runway" finally aired and it was a mess and no "Project Runway."
Tonight Bravo tries again with "Launch My Line" (11 p.m.), a show that follows professionals established in other fields who decide they want to launch a fashion line. The pros are paired with fashion designers because 1) most of the pros can't sew or sketch and 2) teams mean great potential for conflict.
The pros include Louanna Rawls, a stylist and the daughter of the late soul singer Lou Rawls; Merle Ginsberg, a fashion writer who also was a judge on the Logo reality show "RuPaul's Drag Race" and DJ Eric Cubeechee, who when he spelled his last name was spelled Cubiche, was engaged to Kinston native and "My Name Is Earl" star Jaime Pressly, and is her baby daddy.
The hosts are Dean and Dan Caten, the twin brothers behind the DSquared2 collection.
The pros have to walk in the door with a concept for their collection; unlike on Runway, the competition has them building a unified collection at the start.
Like "The Fashion Show", "Launch My Line" will struggle because of comparisons with Runway; until someone figures out a fashion reality show without a runway and judges that's not going to change. But I kind of liked it. This is, after all, the way a lot of lines are shaped -- we know Diddy, J.Lo and all those other celebrity designers aren't sitting somewhere with a sketch pad.
I'm not sure why seemingly successful people want to subject themselves to a new field on a reality show, but I suppose that's just what you do now.
The drama here comes with the creative folks (designers) tangling with the pros. Who will win, who is crazier. The major weakness for me: the hosts, DSquared2, are cloying.
But with Runway on a break until January, "Launch My Line" might help fulfill your style needs.
Assistant Features Editor Adrienne Johnson Martin would like to have her life turned into an animated cartoon. 
