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How local TV stations stack up in the quest for viewers

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In case you missed it, here's the story from this weekend's News & Observer about the local TV news stations and what they're all doing to win viewers.

Nutshell: WRAL is the ratings leader overall, but WTVD rules with women. And tonight, former longtime WRAL anchor Pam Saulsby (left, with Wes Hohenstein and Penn Holderness) co-anchors her first nightly newscast on NBC-17. 

There's lots of stuff here about Nielsen ratings and market rankings, and a UNC-CH journalism school professor offers context.

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About the blogger

Brooke Cain isn't always proud of the number of hours she logs in front of the TV, but her loss of brain cells can be your gain. From reality shows to sitcoms to the more serious stuff, Brooke keeps her DVR smoking so that she can help keep you in the know. Brooke also tweets for Happiness is a Warm TV (you can follow @WarmTV) and updates the blog's Facebook page.
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