Taking on the Android Market, Verizon is launching its own V CAST app store.
"Big Red" put out the call for Android developers:
V CAST Apps is now accepting applications for Android. If you’re one of the thousands of Android developers worldwide, this is your opportunity to share your applications with America’s largest wireless network. Please note: If you have submitted an application for a RIM device, and would like the same application launched on an Android device, you will have to re-submit the application concept for Android with an upgraded version number. For example: If you submitted VDC App 1.0 for the BlackBerry Bold, you will have to submit a new concept for Android under the name VDC App 2.0 Looking forward to your V CAST Apps Android concept submissions!
The news has perhaps overexcited some in the blogging community who allude to an epic Google -Verizon battle and worldwide collapse, but it will have an effect. Verizon could lure the talents of top developers with revenue sharing (70 percent to the developer and 30 percent to Verizon) among other attractions. If Verizon's app collection offers unique content that is restricted from the Android Market then it may get enough momentum to build a formidable option.
Verizon needs the Android Market so it is not going anywhere, but bet on the carrier to optimize its business model somehow. Fragmentation may be the main issue. Only Android 2.2 or higher can access the store.
What does it mean for the iPhone?
Don't count on Apple approving of a Verizon app store for its iPhone. Its has been speculated that the two companies could not come to terms over device software and control while Apple was shopping for carriers for its smartphone launch. Would Verizon be content watching Apple profit from its subscribers? A V CAST iPhone app store is not Verizon's only option to take advantage of the popular iPhone. Verizon could ask Apple to absorb more the device cost which has reportedly been a sticking point with AT&T.
Matthew Fortner has been at The News & Observer since 2002. He has a passion for gadgets, cutting-edge technology and all things geek.