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Report says Verizon launching new limited data plans this month

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Verizon has been telegraphing its intentions to restructure its data plans for some time, but it may finally reveal details before the end of the month.

The report from Engadget targets July 29. Assuming accuracy, ther are no details on Verizon's pricing, but data caps are sure to spark reaction from consumers. Verizon was no doubt paying attention to the backlash that followed AT&T's announcement were many subscribers vowed to leave AT&T over the new data plans.

AT&T unveiled its news data pricing in June. The new plans are cheaper than the current plan: $15 or $25 per month compared to $30 for the old plan giving those who keep their data consumption in check a chance to save money. The $15 per month plan allows a modest 200MB and $25 fetches users 2GB.

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Time to switch to Walmart's Straight Talk

The major cellular service vendors will continue to lose customers as the savvy consumer switches to Boost, Walmart's now best of all pricing plans as consumers find they can live with generic smartphone knockoffs that Walmart and others are starting to market that by and large replicate the experience and capabilities of the expensive Droids, iPhones etc.

"by and large" is a pretty

"by and large" is a pretty massive overstatement. People are going with cheaper plans because they have less money to spend and there are cheap enough options for people who didn't have cell phones before. People that think those feature phones replicate the experience of full computer  operating systems are unfamiliar with the experience.

I do think there is an opportunity for a second tier network like Sprint to change the game by going with a data-only plan and start treating voice as just another packet. I think practically, the majority use of most smartphones is as a computing device and not as a phone. "The phone app" probably accounts for a single digit percentage of use on my iPhone. There is an opportunity for a carrier or a non-telecom company (like Google) to turn the cell phone and the computer industry on its head.

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About the blogger

matthewmugMatthew Fortner has been at The News & Observer since 2002. He has a passion for gadgets, cutting-edge technology and all things geek.
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