UPDATE: We've selected a group of lucky fans for tonight. If more spots become available we'll contact those of you that emailed me.
What crime fighting hero possesses more gadgets than Batman? As the The Joker, Jack Nicholson immortalized the line, "Where does he get those wonderful toys?"
I can't hand you the keys to the Batmobile. Nor can I give you Batman utility belt of your own. But I can offer you the chance to see Dark Knight Rises with me Friday.
Thanks to the Triangle area locations of Moe's Southwest Grill, we get to have a select few of you join us as guests at the "Moe Legendary Premiere" of the Dark Knight Rises Friday at the Wells Fargo IMAX Theatre at Marbles.
Guests will be treated to food catered by Moe's and there is pre-screening party featuring the The Dark Knight film of 2008 will begin at 5:30 p.m.
Afterwards guests will see the IMAX enhanced Dark Knight Rises.
For a chance to attend, email me with the subject line Moe's Dark Knight Rises Premiere. Should caped-crusaders and costumed-villains get preferential treatment?
For more information and background I've included the press release regarding the event.
Moe’s Southwest Grill Hosts the “Moe Legendary Premiere” of the Dark Knight Rises
Triangle-area stores and Wells Fargo IMAX Theatre at Marbles Partner for the Dark Knight Rises Premiere
RALIEGH, NC (July 16, 2010) – In just four days, guests and fans of Moe’s Southwest Grill in the Raleigh-Durham Triangle will have a once-in-a-lifetime opportunity to attend an exclusive, black carpet premiere screening of the Dark Knight Rises at Wells Fargo IMAX Theatre at Marbles in Downtown Raleigh after winning tickets at the popular restaurant over the past several weeks.
On July 20, The Moe Legendary Premiere will transform the Wells Fargo IMAX Theatre at Marbles into Gotham City itself with low-lighting, dark décor, fog and an industrial black carpet. Batman and the Dark Knight Rises infamous villains will also be on-site for photo souvenirs.
In addition to creating a unique atmosphere, Moe’s will be catering a delicious dinner for all guests to enjoy before viewing the movie. The pre-screening party will also feature The Dark Knight movie from 2008, face painting and contests.
After the pre-screening party has ended, guests will be treated to seeing the Dark Knight Rises on NC’s biggest screen. The movie will be even more enhanced on the IMAX screen due to the director, Christopher Nolan, using extremely high-resolution cameras even more extensively on The Dark Knight Rises: The IMAX Experience® incorporating a record of more than an hour of footage filmed with IMAX cameras.
“A ton of excitement has been occurring at the Triangle-area Moe’s locations as the Moe Legendary Premiere promotion is underway,” said Jennifer Wade, president of the Moe’s Southwest Grill Triangle Co-op. “We are thrilled with the response we’ve received for our customers and are excited to offer them a unique and memorable experience.”
Since July 18, Triangle-area Moe’s customers entered into a Dark Knight realm as they ordered cups and bowls of queso to receive opportunities to win tickets and other prizes such as IMAX theater vouchers and Moe’s food. Attendees also won tickets through special events like costume contests and other activities leading up to the Moe Legendary Premiere. Fans stayed in the loop on the Moe’s email list at www.Triangle.Moes.com and at www.Facebook.com/MoesTriangle.
About Moe’s Southwest Grill
Moe’s Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations nationwide. At Moe’s, each meal is prepared right before your eyes and is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe’s Southwest Grill was named a Top Ten Growth Chain by Restaurant Hospitality in 2007 and is a Gold Award winner of the 2008 Consumer’s Choice in Chains Awards. Moe’s is owned by FOCUS Brands® Inc., the franchisor and operator of over 2,200 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.moes.com.