A survey conducted as part of AT&T's It Can Wait campaign revealed that only 75 percent of teens consider texting while driving to be very dangerous.
What exactly does the other remaining 25 percent consider to be a dangerous activity while driving? Operating a chainsaw with a fuel leak while smoking behind the wheel?
Even among those that acknowledge the danger, 43 percent admit to still texting behind the wheel despite dissuasion from a reported 77 percent of parents.
Maybe it is because 41 percent of teens report seeing their parents read or send an email, or text, while driving. Hey parents! Are you reading this? Actions speak louder than words.
Peer pressure may be a large part of the problem with 9 out 10 teens expecting a reply within 5 minutes.
AT&T says drivers who text are 23 times more likely to be in an accident or near-accident.
AT&T offers a free mobile app AT&T DriveMode for Android and BlackBerry users that when activated automatically sends a customizable reply to incoming texts – notifying the sender that the user is driving and unable to respond. The auto-response is similar to an "out-of-office" email alert.
Texting gets the spotlight, but lets be honest. We're really facing a tide of distracted driving - be it reading a text, glancing at the navigation, or even having a discussion.
Highlights of the AT&T Teen Driver Survey:
Peer Pressure: Almost all teens (89 percent) expect a reply to a text or email within five minutes or less.
Knowledge but Little Action: 75 percent of teens say texting while driving is very dangerous – but 43 percent admit to doing so.
“Gateway” Dangers: 70 percent of teens believe texting while stopped at a red light is dangerous.
Still, 60 percent of teens admit to texting at a red light and 73 percent admit to glancing at their phone at a red light.
61 percent of teens say they glance at their phone while driving, and 61 percent have seen their friends read or send an email, or text, while driving.
Learning by Example: According to 77 percent of teens, adults tell kids not to text while driving – yet adults do it themselves “all the time.”
41 percent of teens report seeing their parents read or send an email, or text, while driving.
Still, 89 percent of teenagers say their own parents are good role models in terms of not texting while driving.
And, 62 percent of teens feel that getting reminders from their own parents not to text and drive would be effective in getting them or their friends to stop texting and driving.
Minority Disparities: Hispanic teens (54 percent) are more likely to admit to the practice of texting while driving than Caucasian (41 percent) and African-American (42 percent) teens.
Hispanic teens (52 percent) also are more likely to report seeing their parents text while driving, compared to 38 percent of Caucasian teens and 44 percent of African-American teens who reported seeing their parents text while driving.
What Helps Lessen the Urge: 89 percent of teens said a phone app to prevent texting & driving – like AT&T DriveModeTM – would be an effective way to get them or their friends to stop texting and driving. AT&T DriveModeTM provides a customizable auto-reply message notifying friends that the user is driving and will respond when it is safe.
A rescue worker at the scene of an accident last year involving two school buses, a tractor-trailer and another passenger vehicle near Gray Summit, Mo. Federal safety investigators say a 19-year-old driver was texting at the time of the deadly collision. Jeff Roberson - 2010 AP FILE PHOTO