Nike unveiled its first post-scandal Tiger Woods commercial yesterday, and it was pretty jaw-dropping. But maybe not in the way Tiger and Nike hoped.

In the black & white commercial, a very sad-looking Tiger stares into the screen while audio of his dead father Earl plays, saying things like "I want to find out what your thinking was" and ending by asking, "Did you learn anything?" The effect is the viewer feeling like they are watching Tiger being lectured by his father from the grave. Pretty dramatic stuff.

Is it moving or weirdly inappropriate? I can't help but feel when I watch, that Tiger is using his dead father to try to make us feel sorry for him. But that's just me (I'm not a golfer so I'm not under that Tiger spell). What do you think?

Click below to watch the commercial.

In a letter to faculty, staff and students, UNC Chapel Hill Chancellor Holden Thorp this week noted that cuts to the new year's operating budget are expected to total 10 percent.

Those won't be across-the-board cuts at UNC-CH or, most likely, at other public universities as well. UNC system officials generally frown at that practice, preferring instead to be analytical and critical in their budget-cutting and find places that can best take the hit or are under-performing.

In Thorp's memo, which you can read by clicking the attached document, he writes that the budget picture in Raleigh "remains bleak."

"Revenue projections haven't improved during the fourth quarter," he writes. "Nothing has changed expectations that significant cuts will be necessary for all state agencies in the new fiscal year."

A 10 percent cut at UNC-CH will total about $60 million in lost funding.

One bright spot - a new contract UNC-CH just inked with Nike for apparel and equipment for sports teams include a $2 million donation to the Chancellor's Academic Enhancement Fund, which Thorp will use to pay fixed-term faculty and instructors.

Documents:

Update: The deal is worth nearly $38 million.

North Carolina has signed a 10-year deal with Nike to be the exclusive supplier of athletic footwear, apparel and accessory products to the Tar Heels, the school announced.

This marks UNC's fourth contract with Nike, and it is retroactive to July 1, 2008.