News & Observer | newsobserver.com | 2008 NCAA Men's Bracket

That question came from a listener who wondered why both AM sports radio stations in the area, 850 the Buzz and 620 the Bull, were broadcasting the Duke men's basketball game against Rhode Island last Sunday instead of, say, ESPN Radio's studio show on the day's NFL games.

This Sunday, for example, both local stations will carry Duke's home game against Montana at 1 p.m.

It's about reaching the biggest possible audience, says general manager Brian Maloney, who adds that "nearly" every Duke game is simulcast on the two stations but not all of them.

This Sunday, both stations will carry the Duke game, and 850 the Buzz will then broadcast the Carolina Panthers' game at Atlanta, scheduled to start at 4:15 p.m.