CBS and Time Warner executives have discussed joining forces to bid on rights to televise the Olympics in 2014 and 2016, which could create quite a competition of media companies, The Associated Press reports.
Incumbent NBC, Fox and ABC/ESPN have all said they expect to bid on the U.S. rights to the Games. The International Olympic Committee has postponed its bid selection until after the host city is named next October for the 2016 Summer Games, AP reports.
If CBS works with Time Warner, competition could be televised on CBS, TBS and TNT.
BC Universal has spread Games coverage across its properties, including CNBC, MSNBC, USA, Telemundo and a Web site. NBC has televised every Summer Olympics since 1988
