Google named Cary the digital capital of North Carolina in an eCities initiative that seeks to recognize communities in each state embracing the power of the Web to grow their business.
Google and independent research firm, IPSOS, named Cary to its eCity list after analyzing a number of factors to determine the online strength of small businesses in cities across the U.S.
Those factors included the likelihood of small businesses to have a website, use a
blog, promote themselves on a social network and sell goods directly from their web pages, according to information provided by a Google representative. It also examined whether businesses had a mobile-friendly website.
This is the first year for the eCities initiative, which recognized one community in each state. The winning cities exhibited strong engagement and potential for growth within the digital economy, the information stated.