It was a slow start for Small Business Saturday on Durham’s Ninth Street Saturday morning. A few minutes after 10 a.m., most nearby parking places along and near the street were open, and some businesses’ doors were still locked.
Jennifer Cahn, owner of Zola Craft Gallery, said just after 10 a.m. that she expected Small Business Saturday traffic to pick up around lunch time as many likely slept in on the cold morning.
And that is exactly what happened.
Around 11:15 a.m. the parking places were mostly filled and small groups of shoppers walked up and down Ninth Street utilizing Small Business Saturday discounts that extend through Dec. 2 as part of the Sustain-A-Bull’s Shop Independent Durham holiday campaign. Some of the deals include 20 percent off all new books at the Regulator Bookshop, 10 percent off coffee beans at Bean Traders, and a free gift with a $25 purchase at Vaguely Reminiscent, which carries women’s clothing and unique gifts.
Vaguely Reminiscent owner Carol Anderson said the American Express offer to credit registered cardholders $25 if they spend that much at a local small business is really making a difference.
“It started out a tad slow,” Anderson said. “At 11:15 it kicked in.”
Carol Younkin, of Durham, came to Ninth Street after she received a reminder from the Regulator about the importance of shopping local and their deals this week, which also includes a $5 gift card with a $40 purchase and a $10 gift card with a $75 or more purchase. Younkin said she spent about $200 at the Regulator.
“I love books,” she said.