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Does Raleigh need a new logo?

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Does Raleigh need its own logo? Or does that seal with the green tree in the center do the trick?

Jayne Kirkpatrick, who heads the city’s public affairs department, recently floated the idea to an appointed social media task force. She suggested the city could create an eye-catching new logo to be used in branding, economic development and other efforts.

Kirkpatrick pointed out that Wake County has a separate logo and seal, which look nothing alike. Raleigh’s seal appears on just about everything official that city government puts out. “Raleigh does not have and never has had a logo,” she wrote in an email. “The creation of a City logo in no way is a threat to the seal.”

The development of a logo could be part of a funding allocation for communications in the coming fiscal year’s budget. The exact purpose of that funding hasn’t yet been determined. The council voted to add $230,000 in part for a new city manager to conduct an organizational review, but some of those funds are available for a communications effort.

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