If you got two copies of The Chapel Hill News this morning, you weren't alone. So did the editor.
Starting today, the Chapel Hill News is being delivered inside the N&O to N&O subscribers. This is a good thing. It allows us to reach readers were we can't deliver the Wednesday-Sunday community paper. For example, we don't deliver the Chapel Hill News to apartments or to some locations where it would be inefficient to send the community newspaper carriers.
But the really cool thing for us is that, along with this change, we're adding about 2,000 papers to our Chapel Hill News press run to now reach a total of 25,000 households. So in addition to the 9,000 or 10,000 daily N&O subscribers who'll get the free paper, we'll now be delivering it on its own to another 15,000 or 16,000 households.
This gives the Chapel Hill News the biggest circulation by five times of any paper in the community, except for The Daily Tar Heel. That's a big responsibility, and we're responding by rethinking the community paper's role. We'll still break news at www.newsobserver.com and in the daily paper, but we're going to put even more local news in the free community paper.
Today's paper was a good example. In addition to the hometown features, sport and commentary, we brought you the latest news on the Glen Lennox story and previewed tomorrow's big OWASA public hearing, where you can comment on the proposed 24 percent increase in water and sewer rates.
But why two papers this morning?
Circulation director Sean O'Rourke says we didn't program the "stops" into the computer to keep the free copy of The Chapel Hill News from being delivered to those now getting it inside their N&O. The glitch should be worked out by next Wednesday.
Thanks for reading.