As craft beer surges, the mega brewers, like Anheuser-Busch and Miller Coors, increasingly want a piece of the action. Now when you look at the cold case or the bar taps, it’s becoming harder to tell a craft beer from its “crafty” brethren.
Mother Earth Brewing in Kinston wants to make its origins clear. The company would put the Brewers Association logo on their bottle labels to signal their bona fides, becoming one of the first craft breweries in the nation to do so. Consider it the equivalent of Martin Luther’s theses tacked to the church door.
“When you are drinking Blue Moon Belgian Wheat Beer, you are not drinking a craft beer, but you don’t know that because there is no reference that it is made by SAB Miller,” wrote Trent Mooring, Mother Earth president and co-founder, in a recent statement announcing the label change.
The move puts the small Eastern North Carolina brewery in the middle of a national beer fight about what constitutes a craft beer and whether big brands are misleading customers. Read this week's full Pintful column here.