I had a discouraging conversation last week with a farmer who sells at the Raleigh Downtown Farmers Market. Despite Toyota staging a huge event at last week's market, where people could eat free food, get free garden plants and ride in a Prius, this farmer only sold about $70 worth of vegetables.
Now I'm worried. This midday, mid-week market struggled at its former location at Moore Square. This year, it moved to City Plaza, a better location to attract folks during their lunch hour. But if folks aren't buying the products the farmers are selling, then it will cease to be a farmers market.
Listen, I'm as guilty as the rest of you. I have only shopped there twice since it started this summer. I understand the planning that shopping at this market requires. If you don't have a refrigerator available at work, you have to pack a cooler with ice or those reusable freezer packs. Our lives are busy and that type of planning can fall through the cracks on busy Wednesday mornings.
So I'm going to try to do better. I am going to become a more regular shopper at the Raleigh Downtown Farmers Market. I hope to see you there.
The market runs from 10 a.m.-2 p.m. Wednesdays on city plaza on Fayetteville St.


Comments
A RECORD DAY FOR OUR FARM
Sun, 08/01/2010 - 08:37 — BobKThe Toyota Farm to Table event actually turned out to be the best day we've had as a produce vendor at the Downtown Market so far this season. Notwithstanding the small plates loaded with local food that many of the visitors were carrying around (limiting their ability to load up with produce as well), many of our regulars showed up and we had a chance to show off our wares to a lot of new faces.
Having said that, what we earn at the Downtown and at the North Hills Saturday Market where we also sell, is still barely enough to cover our payroll (two NC State horticulture students), much less the other costs of production. There is always unsold produce, much of which will not keep until the next market and we end up donating to the local food charities.
The local markets are a great idea and we think they are the best way to give people choice and quality in their food as well as a chance to meet the farmers who grow it. But there is obviously still a lot of education that needs to be done to overcome the inertia: "it's too hard to park downtown"; "the produce won't keep until I get home"; "I'm too busy to cook"; "my kids don't like vegetables".
We think events like Farm to Table need to become a regular feature of local markets and the Downtown Market is emerging as a leader in that regard. Far from failing, we think the market is growing, perhaps not a fast as we'd like, but habits don't change overnight.
Bob Kellam and Susan Wyatt
Kellam-Wyatt Farm
Brisk business for us Downtown!
Sat, 07/31/2010 - 18:42 — Cloverfields_FarmCloverfields Farm has had great sales at The Raleigh Downtown Farmers Market. We started selling downtown last year at Moores Square. Sales have been three to four times better since the move. We were excited to hear the move was being made and grew more in anticipation. Sales have been brisk. I hardly get a break and we are at the very end of the mall near Krispy Kreme. We see a good group of regulars every Wednesday and a nice mix of people visiting Raleigh for conventions or business. I recommend our honey for people visiting who don't have a way to get fresh produce back home. We have sold berries and melons to people coming down from the Marriot Hotel early in the day for breakfast. Some of our best regulars come down from the office building during lunch to buy groceries.
Downtown Raleigh does not have a big grocery store. Rent is simply too high. We are all excited to help provide first class local produce, meat, eggs, baked goods, flowers, music, crafts & education.
Brian
Inconvenient
Thu, 07/29/2010 - 17:23 — panthurThe Toyota event was the first I have ever been to the downtown Farmer's Market. It was hot, crowded, hard to park, and did I mention hot? I brought my baby with me and we only stayed for about 15 minutes as I was scared of him overheating. I didn't want to take time to buy anything although the produce looked good. Perhaps they could consider providing shaded areas.
I live in North Raleigh so the downtown market is not convenient to me, I would not go again. I guess the closest market to me is either 5 Points (more parking issues) or North Hills, which are both also very small. I'd love to buy local produce more often but with an infant it is too difficult to go out of my way to these markets. Someone should put together a drive through concept! It wouldn't be hard to accomplish!
-Mandy
A drive-through farmers
Fri, 07/30/2010 - 13:48 — abeck33A drive-through farmers market? are you kidding me? did you want fries with that?
Unfair Assumption
Thu, 07/29/2010 - 13:06 — bjwhitleyI am a vendor at the Raleigh Downtown Market and the banner on the front page of The N&O makes an unfair statement about the market. I am the owner of Sunday Morning Farm and I sell herb plants, herbal soaps and jellies. I have been extremely pleased with the new market and the city employees associated with this market have worked very hard to make it a success. Perhaps the produce person who only sold $70 worth of produce is the one 'in trouble' and not the entire market. As market vendors, we know that some days are slower than others and some days are better than others. That's the nature of the beast. However, having been a vendor at the Moore Square Market for the 2009 season, I can say this: the Raleigh Downtown Market is much, much better not only with the weekly events planned, but the crowds are much larger and seem to be more eager to learn about my products and to purchase them. In regard to the Toyota event, it not only proved to be an educational venue for consumers, but this company featured produce from many of our farmers for the cooking demonstrations held that day. In addition, my farm supplied the 500 herbs that were given away as a promotion, so, Andrea, many of us benefited financially from this event. I am so proud to be a part of the Raleigh Downtown Market and it is very rewarding to watch my customer base grow with this venue. I look forward to many more successful seasons with this market!
Vendor Perspective
Thu, 07/29/2010 - 09:55 — packplantAs a regular vendor at the Downtown Raleigh Farmers Market (Smith's Nursery and Produce Farm), I would have to agree with the comments from Wild Onion Farms. The Wednesday market on Fayetteville Street has been a great mid-week outlet for our produce. We harvest as much produce on Wednesday as we do on Saturday and it is nice to know that we will have the guaranteed sales at the downtown market. There have been times (especially during strawberry season) when our sales at the Raleigh Downtown Market matched or exceeded our sales at other neighborhood markets on Saturdays. As a vendor, it is important to know your customer. We do not bring lots of giant watermelons to the Downtown Market, but rather focus on pints of blueberries or quarts of strawberries that can be easily carried back to a desk or cubicle. We really enjoy being a part of the Raleigh Downtown Market and hope to continue to see it grow.
Thanks for writing
Fri, 07/30/2010 - 08:15 — hdoconnorI will look for you at the market.
Thanks for writing
Fri, 07/30/2010 - 08:15 — hdoconnorI will look for you at the market.
Fayetteville Street Farmers Market
Thu, 07/29/2010 - 08:22 — TOLLAN02Being a new market, it takes time to be a beacon for all the potential customers in the area. The organizers have done a good job and I think that many customers enjoy their Wednesday walk down market street. The music is great!
I sell at the market and believe that, with time it will become a very busy market. I think it should be held more than once a week. Saturday mornings are out as that is the time all Farmers Markets are open. I think that at least a second market-time should be started for the many who can't make Wednesday lunch hour. A 4.30 to 8.30 evening market where customers can buy on their way home, hopefully once and then even twice a week,
It surprises me how little so many Americans know about the low quality food they buy in supermarkets. The public have certainly been well brainwashed into thinking cheap is better. It's fine to get a can of coke a few cents cheaper at one store than another, but not fresh food like meat. To me cheap food is extremely dangerous food and I certainly won't feed it to my kids. That's why I started my farm in the first place!
Its time the public started learning about what they eat, the quality of it and in many cases the chemicals in the processing of the food they are more than happy to feed their families. Low in nutrition and high in steroids and antibiotics. Processed foods, I believe, is weakening the only strong-point this country has left; its people!
All the fresh produce at the Fayetteville Street Farmers Market is local, of the highest quality and I'm happy to feed my family from the produce vendors around me.
Raleigh, Wake UP!
I live AND work downtown
Thu, 07/29/2010 - 07:44 — hdoconnorWhat about those of us who live AND work downtown? We love having the Farmer's Market close by. We need healthy food sources to build a sustainable, walkable, downtown community and we DO shop. While I recognize that Andrea's intent was to urge people to go to the market, I object to her negative depiction of the market's utility and success. The shopping example she offers completely overlooks the many downtown residents who, on their lunch break, walk to the market from their offices and then put the food into their own refrigerators. Perhaps Andrea has only been to the market twice because she stops at Harris Teeter when she commutes to downtown. Those of us who rarely use our cars ARE shopping and our numbers are increasing. Stating on the front page of the Life section of the NNO that “The Raleigh Downtown market is in trouble” sends an inaccurate and damaging message about the viability of the market and downtown life to the rest of Raleigh. Incomplete and exaggerated messages like this undermine the partnered efforts of residents, developers, the Downtown Alliance, merchants and city government to build a sustainable, vibrant city center in Raleigh. The market is logging between 1800 and 2000 visitors each Wednesday. There is a waiting list of vendors who want to sell there. If one vendor only makes $70 perhaps it is the fault of their products or their prices. Perhaps it is not the Raleigh Downtown Market that is “in trouble”.
How about NOT midweek.....
Wed, 07/28/2010 - 19:20 — localfoodieHonestly, this should be a Saturday market. Mid week and the location is great - if you're working downtown. But where to put refrigerated or frozen goods till the end of the day - then on to home is not optimal for a workday.
Why not change the day so that many more can come? So many of us have a real challenge to get there mid-week, and have to go to another market to fit into our busy schedule on weekends.
Just a thought, I'd like to hear what the farmer's and producers there think?
I beg to differ...
Wed, 07/28/2010 - 18:42 — wildonionfarmsMy name is Elizabeth Haarer, owner/operator of Wild Onion Farms. I sold at the Moore Square farmers Market for 3 years. I enthusiastically came back to rejoin the market in its new location at City Plaza. This market is not struggling. It is new, and yes, smaller than the State Farmers Market. But it's thriving, and it's an excellent venue for my farm and other local food producers to showcase their products. It is a market where I earn significantly more than I did at Moore Square Park, and where I do routinely earn well more than $70 per market. I had a pretty darn good day because of the Toyota event, as well as at other events that the market has organized this year.
Those of you concerned about refrigeration: a few tips on keeping produce. Most fresh produce you buy at the market is very fresh. It was probably picked within 24 hours of purchase. It will keep without spoiling for a few more hours at room temperature. In fact, many fruits and vegetables actually suffer from the chilling and dehydrating effects of refrigeration. Meats, dairy, and eggs are a different story. Talk to your farmers about storage tips!
Andrea, please do visit more than twice, and talk to more than one vendor before jumping to assumptions. The Raleigh Downtown Farmers Market has proven to be a more lucrative and reliable market than Moore Square ever was. Hope to see you there.
Could they consider a different time?
Wed, 07/28/2010 - 12:12 — susanbrayI filled out the survey they took last year & recommended either earlier or later in the day (which would help with the refrigeration issue). As someone who lives downtown but works elsewhere, I would love to support this FM but the timing is impossible for me. I don't know what the results of the survey told them but maybe they should try a different time of day before bailing completely?
Wednesday farmers market
Wed, 07/28/2010 - 08:21 — barrynancyThe selection and pricing at the main farmers market off Lake Wheeler road is MUCH better. Also, the heat of the day, with no shade (vs: Moore Square) I think takes its toll. I was there last week and the only crowds were for the free tastings.
I missed the Toyata event,
Mon, 07/26/2010 - 20:00 — whitechocolateloverI missed the Toyata event, but follow Farmers Markets. I am curious, was the $70 sale by the farmer a statistically significant difference from ongoing week sales?
No. The farmer said sales
Tue, 07/27/2010 - 07:13 — amweigl (author)No. The farmer said sales had been consistently slow at that market. My impression was the farmer really needed to pull in several hundred dollars to make the farmers market worth it.
Think about it: how much are you paid in a week? A farmer needs to make that via sales on Saturday mornings and/or Wednesday afternoons if that's their fulltime job.
I would love to go to this
Mon, 07/26/2010 - 11:11 — AlisonNCI would love to go to this farmer's market, but unfortunately I work in Morrisville so there is no way that I could make it there & back and shop during my lunch hour - I wish I could, though! I end up doing all my farmer's market shopping on the weekends.