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The Fashion Plate
Get your daily serving of fashion and style from N&O fashion writer Samantha Smith. No extra calories, just lots of juicy fashion tidbits from the Triangle and beyond, including delicious dirt from NYC Fashion Week and sumptuous shopping tips on what's new in stores and when to shop the big sales. Got something to dish? Send it her way: samantha.smith@newsobserver.com. Keep up with style trends and more fashion news Mondays in the N&O's Life section.
Lauren Conrad and ... Kohl's?
Yep. It was announced today that LC of "The Hills" has a new line going into the discount department store chain.
So I guess my first question about this odd pairing is ... do you think LC has even been in a Kohl's?
Do you think Kohl's execs have ever sat down for a half hour of "Hills" drama?
And isn't it great that we live in a country where you can go from TV reality star, who happens to be dabbling at fashion design studies, to having a line at a national mass merchandise store?
No matter, I suppose.
LC Lauren Conrad, a contemporary lifestyle brand, will launch in Kohl's women's department in October. About 300 stores initially will get the collection, which will ultimately expand to all stores nationwide.
Look for apparel initially. The line may expand into footwear, jewelry, handbags, intimates and sleepwear.
Prices will range from $20 to $60.
Under the agreement, Conrad and Kohl's will collaborate on the design of the brand, but Kohl's will lead the manufacturing, production, distribution and marketing. Look for Conrad's image to be used for the marketing.
Here's what LC had to say about the deal:
“Partnering with a successful national retailer like Kohl’s supports my mission to make great clothing accessible to young women everywhere,” LC said. “The collection is a reflection of my personal style and will offer fresh, California casual designs at an affordable price.”
Samantha Smith
Samantha Smith has been covering fashion for the N&O for four years. She came to the paper in 1999 and was the retail reporter before taking on the fashion beat.
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Prices will range from $20
Wed, 10/21/2009 - 05:34 — visagooPrices will range from $20 to $60. Its expencive.
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Thu, 10/08/2009 - 06:53 — whoozaI really liked Lauren Conrad when I was first started watching The Hills movie. She’s is an amazing actress and she performs a wonderful role in The Hills.Lauren Slater (KOOZA ICON) with Lauren "LC" Conrad (THE HILLS) promoting the forthcoming Cirque Cirque du Soleil show in Santa Monica.
More pictures here
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