It looks like Swaim Hutson took no time jumping into his new role as creative director at Generra.
Generra presented its spring collection over the weekend, and even though Hutson only started the job earlier this month, he already put his thumbprint all over the menwear collection. (He'll oversee women's wear next season.) It's a no-fuss look with plenty of soft hues and neutrals that are easy to mix and match.
Before taking the job at Generra, Hutson, who graduated from Durham's Northern High School and Appalachian State University, was best known for his Obedient Sons & Daughters clothing lines. The design house had to close earlier this year because of issues with investor funding. Which stinks because Hutson and his wife, who designed the lines together, were really getting a lot of good editorial.
Next time you're in the city, you can check out the clothes at the new Generra store at 823 Washington St.
