News & Observer | newsobserver.com | 2008 NCAA Men's Bracket

Sunday's Q, on cyberbullying, features an interview with Matt Ivester. He is the Dukie who founded the web site JuicyCampus.com (motto: Always Anonymous....Always Juicy.) JuicyCampus, for the uninitiated, is a place where college kids can go to post gossip.

It is wide open. Imagine the kind of trash talk that used to go on the old-fashioned way, one person telling another, and so on. On this site, a student at say, Texas A&M, can spread rumors about a fellow Aggie for the entire campus to read, and in fact, the whole world. Like which member of such-and-such sorority has the loosest morals.

Needless to say, this site is very controversial. Maybe this will turn into Something Big, and he will become rich and famous like Mark Zuckerberg, the founder of Facebook. I don't know. In order to hit the jackpot, it would seem that Ivester would need advertising, and then rack up enough in revenues to entice a deep-pocket new media company to buy him out.

But it's not clear that many advertisers want to be on a web site whose major preoccupation seems to be "Who's the Skankiest Zeta."