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Wall Street Journal on the myth of Black Friday deals

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Is Black Friday the best day of the year to snag a bargain?

In most instances, probably not, says the Wall Street Journal.

In an Oct. 8 story, the Journal concluded that the so-called "Door Buster" deals may truly be a deal -- if you are among the first few to snag them. But for most items, the lowest prices were not found on Black Friday or Cyber Monday.

The Journal study tracked prices on all sorts of items -- from Barbie dolls to Citizen watches. Most often, the best deals do not occur on Black Friday at all, but throughout the year.

So unless you're among those who get an adrenaline rush from the Black Friday experience, you might be better off sleeping in.

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That's been my experience.

That's been my experience. Well, I've never actually ventured in to the stores on BF, but I've never found a "deal" when perusing the ads worth the trip.

I'm with you folks,

I'm with you folks, fair2middling and prescott2!

I shop online (and all year long) and sleep late Black Friday.

online deals are just as good

I got in line for Black Friday last year and ended up returning everything I bought. It was a crazy, zany experience and the people in line were super fun but the buys in hindsight were pretty routine. I'll shop online instead.

I agree

I think this report is true.  Several years ago, you could get some great deals though.  I have fond memories of waiting in cold lines at 6am to pick up cheap or free stuff - much of which I still use - and back in bed around 7 or 8.  Now with stores opening at midnight or 4 and like they say, better deals are online throughout the year, it's not what it used to be.  I went out early last year, but didn't get much.

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Last updated: Sunday, June 16. | How to read this | View full page
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