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Target offers new price-match policy for holidays

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Target is taking aim at online competitors with a new price-match policy for this year's holiday season.

For the first time, Target will match the prices of Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com -- and even its own site, Target.com.

This is a great perk for holiday bargain shoppers, especially those armed with smartphones who can readily check online prices.

The price-match policy will be in effect Nov. 1 through Dec. 16 for online competitors. The policy is being extended to Dec. 24 if a customer finds a better price at Target.com or a local competitor's print advertisement. Complete details on the policy won't be released until Oct. 22.

Target's new policy mirrors an earlier announcement by electronics retailer Best Buy, which began price matching online competitors on Oct. 7. Best Buy will continue the policy through Dec. 24 with the exception of a 10-day period at Thanksgiving. Click HERE for the fine print on Best Buy's policy.

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Last updated: Sunday, Oct. 6. | How to read this | View full page