Belk stores are opening at 3 a.m. this Black Friday -- a little late in this year's retail race to lure customers.
But Belk is hoping the promise of free gift cards -- $1 million worth -- will be enough to bring shoppers in the door.
Each of Belk's 303 stores will give away a minimum of 250 Belk gift cards to the first customers arriving when stores open at 3 a.m.
The cards will range in value from $5 to $1,000 and can be redeemed for purchases in any Belk store or on Belk.com.
Customers must be age 18 or older to receive a gift card.