I have a running joke with a friend; we agree that if things don't work out in this journalism racket, we see our futures at Costco.
After watching "The Costco Craze" (9 tonight, CNBC), I think we need to get serious. This interesting report, reported by Carl Quintanilla, reveals a company with the kind of culture employees crave and a commitment to the kind of excellence that makes $93 billion in annual sales an understandable number.
Quintanilla explains the psychology behind members commitment to the warehouse. The store is designed to make you roam the aisles, and pick up more than you came for. And while Walmart offers 100,000 items on its shelves, Costco offers a mere 4,000. It selects for you, which also makes you want more.

Relationship TV shows typically focus on finding love (or "love" as in "The Bachelor") or fixing folk so they can learn how to be in relationships (like "Tough Love").
I never watch the CW. Even when there's a show I find interesting ("Nikita," "The Vampire Diaries"), my remote just won't go there.
There can be something comforting about a movie that follows a formula. It may not be surprising or have a lot of tension, but if the performances work, it can still satisfy.
It's awfully hard to come up with a new twist on the cop show, and yet everyone keeps on trying.
HBO's new comedy series about four young women navigating their 20s in New York City is nothing like "Sex in the City." Let me disavow you of that notion, right off the bat.
ABC's newest comedy, "Don't Trust the B in Apartment 23," would be pretty hilarious even without the incredible self-parody from James Van Der Beek, but The Beek from the Creek is a revelation here. He is an unexpected joy in flannel.
"Magic City" (10 tonight, Starz) pulls together all the hot motifs: There are mobsters, there's the beautiful Miami Beach scenery and it all takes place in a fancy hotel in the late 50s, so you get the glamour and the great clothes. There's lots of nekkid breasts on display too.
As someone who inexplicably holds on to a no-longer used "Dancing Elmo," I get that the character has an irresistible charm. The same is true of "Being Elmo: A Puppeteer's Journey" (UNC-TV, 10 tonight), a lovely documentary about Kevin Clash, the man behind Elmo.
Sixty seconds into the first episode of ABC's new drama "Scandal" (debuting tonight at 10), it's apparent -- even if you know nothing about the show going in -- that this is a Shonda Rhimes vehicle. (I'm positive that almost every male reader just clicked away from this page.)