The business of selling electronics has certainly become more difficult lately -- especially for the little guy. But some, like Garner TV & Appliance, are fighting back.
Garner TV & Appliance recently opened a second location in Raleigh, in the BJs anchored center near Triangle Town Center. To raise awareness, the company hired an advertising agency and created Dillon, the company's new mascot of sorts, who is being featured in radio and TV ads locally. Dillon, according to the radio spot, is "an English major working at the big box stores so he can buy books, pizza, and oddly, a growing gnome collection."
General manager Randy Pleasant said the ads aren't targeted at any one big box competitor (though the colors featured on the Big Box sign happen to be blue and yellow).
"We're just trying to do something different," Pleasant said.
The new ad campaign is a big departure for the company, which traditionally has produced ads filmed in the store touting the company's family-owned, customer-friendly nature. There are already plans for additional ads featuring Dillion in the future. Click here to go to the TV ad, or click below to hear the radio spot.