LinkConnector, a Cary online marketing company is trying to raise $5 million in private equity, according to a regulatory filing today.
The little-known 5-year-old local company competes in a $2.1 billion affiliate marketing industry against rivals like Commission Junction, LinkShare and Google Affiliate Network. LinkConnector and its competitors act as a brokers between merchants and "affiliates" who agree to promote the merchants' products online.
LinkConnector had previously raised $7.5 million and expects this to be its first profitable year, said company President Wofford "Choots" Humphries. It employs 18 people, down from 25 last year, after laying off seven workers in October to meet its objective to become profitable this year, Humphries said.