Taking aim at Amazon, Target has announced it will price match the online giant, as well as other online competitors, throughout the year.

The new online price-match guarantee, which Target temporarily offered during the holiday season, went into effect Tuesday, immediately after it was announced by Target corporate officials.

Shoppers will have seven days to find a lower price at Amazon, BestBuy.com, ToysRUs.com, BabiesRUs.com and Walmart.com. The guarantee also extends to Target.com.