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Bronto Software taking more space as business booms

Bronto Software is getting a bigger pad.

The email marketing company is adding another 8,000 square feet to its 13,000-square-foot headquarters in Durham's American Tobacco Campus by expanding into three adjacent offices.

Bronto employs about 90 people, but wants more room as its business increases. The company has about 20 open positions, said CEO and co-founder Joe Colopy.

"Things are going in the right direction," said Colopy, who co-founded the company in 2002 out of his Durham house. "We're having a good time."

Bronto sells marketing services to retailers and other businesses, including Party City, Timex, BatteriesPlus, Dean & Deluca, Samsonite and more. They hire Bronto to help connect with customers through email, social media and, increasingly, various mobile devices.

Michael Jordan helped win over Blue Cross CEO

A late October meeting with Charlotte Bobcats owner and basketball legend Michael Jordan helped seal the deal for Brad Wilson.

Wilson, the CEO of Blue Cross and Blue Shield, announced Friday that the state's largest health insurer has revived a sponsorship deal with the professional basketball team. Financial terms of the one-year deal weren't disclosed.

Wilson talked with Jordan for about 15 minutes when he was in Charlotte on other business and stopped by the Bobcats' offices.

"I didn't go there to negotiate the terms and sign a deal, but my visit certainly validated the alignment of the interests of the two organizations," Wilson said.

Downtown Raleigh branding campaign win awards

Raleigh's downtown may not yet rank among the most exciting, but apparently its branding campaign is one of a kind.

The downtown's "You R Here" campaign has been given the 2010 Pinnacle Award by something called the International Downtown Association.

The IDA promotes "creating healthy and dynamic centers that anchor the well-being of towns, cities and regions."

Raleigh's branding campaign beat out 72 other campaigns that were submitted.

The "You R Here" campaign was developed by the Downtown Raleigh Alliance.

It was tied in with a number of other downtown efforts, including the R-Line, the free bus circulator, and the launch of free Wi-Fi service in downtown.

Magazine highlights iContact's social policies

The April issue of Entrepreneur Magazine features Ryan Allis and Aaron Houghton, the co-founders of iContact, discussing how they run a successful business that also helps others.

The article highlights the Durham-based e-mail marketing company's "4-1s" policy, where iContact donates 1 percent of its payroll, employee time, product and equity to help nonprofit groups.

With $26.4 million in revenue last year, 190 employees and a 2009 payroll of $10.9 million, iContact donated $109,000 in cash last year. The company also donated free usage of iContact to nearly 700 nonprofits and gave each iContact employee two-and-a-half paid days off to perform volunteer work -- effectively generating 475 days of volunteer work among 63 organizations, the article says.

Competitor snaps up laid off PR workers

A competitor is quickly snapping up laid-off marketing reps who lost their jobs Friday when Raleigh-based Catevo Group shut down.

Media Two Interactive, also in Raleigh, has already hired two former Catevo employees and would like to hire as many as 15, said Media Two CEO Michael Hubbard. Media Two has job offers to several more ex-Catevo workers, he said.

Catevo laid off 25 people when it shut down as part of a reorganization by its parent company, the Laudes Corp. The company's portfolio included Blue Cross, Novozymes and BB&T, among other top drawer clients.

Catevo Group of Raleigh shutting down, laying off 25 workers

A Raleigh public relations and marketing agency will shut down Friday and lay off its 25 employees.

The Catevo Group has represented a variety of local businesses, including Blue Cross, Novozymes and BB&T.

But the company's parent corporation, the Laudes Corp., recently decided to "restructure and consolidate its businesses both in the U.S. and abroad," Catevo wrote in a prepared statement.

Most businesses have cut back on spending during the recession, hurting many PR firms. The closure of Catevo follows news in August that Ray Hornak had been named as the company's president.

Catevo was formed in 2006 by the merger of Epley Associates, a PR agency, and Digiton Group, a marketing firm. At its peak, Catevo employed more than 50 people with offices in Raleigh, Charlotte, Washington and London.

Catevo Group names new leader

Ray Hornak, a mainstay of the Triangle's public relations circuit, has ascended to the pinnacle of the company where he has burnished corporate reputations for the past 26 years.

Hornak, 59, this month was named president of The Catevo Group, a company that provides PR, communications, marketing and other services. He takes the helm from Mitch Javidi, who left to pursue other opportunities.

"We've struggled over the last 12 to 18 months to make ends meet," Hornak said. "I'm lucky because I'm going to get to preside over a growth rather than a holding back."

Wake Forest firm wins dubious 'honor'

The Worst Web Site Ever? A&S Computer Services of Wake Forest wins the prize.

Of approximately 14,000 votes cast online for four nominees, A&S was the people’s choice for the worst Web site in the contest held by Strategic Guru, a Cary marketing firm.

The prize? A Web makeover, valued at $9,000, performed by Strategic Guru.

“This is definitely an honor,” said Dave Sroelov, owner and president of A&S, a two-person company that provides information technology, management and human resources consulting services. “If you’re going to do something, you should be number one.”

Sroelov said that friends and clients alike have heaped abuse on the company’s Web site.

“I do not believe our Web site has helped us in any way, shape or form,” he said. “I look forward to having one that does.”

The voting was so close that Strategic Guru gave runner-up ASAP Office Supply of Raleigh a consolation prize: a Web makeover valued at $5,000.

“We thought they were both so deserving,” said Carolyn Rhinebarger, Strategic Guru’s founder and chief brainstormer.

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