Amazon has begun allowing customers to give its Kindle e-books to others.
Amazon.com Inc. is rolling up its sleeves in its fight to convince consumers that its Kindle electronic reader is better than competing devices such as Apple's iPad, unveiling more aggressive advertising that is accentuating a growing rivalry.
Amazon is not taking the ereader battle for granted releasing a redesigned Kindle at a lower price.
Amazon.com hopes to entice consumers with a new smaller, lighter version of its Kindle e-reader, which can wirelessly download e-books over 3G cellular networks, and a cheaper Wi-Fi-only version.
Online retailer Amazon.com Inc. said Thursday it is introducing a new version of its higher-end Kindle at a lower price as competition among electric-book readers intensifies.
Amazon.com Inc. said Monday that Kindle software for reading the electronic books it sells is now available for phones that use Google Inc.'s Android system.
Amazon.com Inc. has again cut the price of its Kindle e-reader, bringing it below $200 after Barnes & Noble dropped the price of its competing Nook device.
Amazon is said to be gearing up for the release of its next Kindle e-book reader in August.
Amazon's CEO hints at the challenges to a color "electronic ink" Kindle.