The developer behind Fearrington in Chatham County is, for the first time, offering buyers set floor plans instead of custom built homes.
Fitch Creations launched a new 20-acre neighborhood in February called Knolls. Buyers can choose from four different model homes to put on the one of the neighborhood's 28 lots.
Greg Fitch, vice president of Fitch Creations, said the change came after the company noticed that buyers had become less interested in going through the process of building a custom home.
He attributed the reluctance to the fact that some builders and developers in Chatham and elsewhere didn't live up to their promises in recent years.
"I think people heard horror stories," Fitch said. "They had assumed previously that a builder or developer couldn't go bankrupt. But in fact they can."
Offering models instead of custom homes also allows Fitch to offer more affordable homes.
Prices for the four models range from $319,000 to $355,555, or between $400,000 and $440,000 when you factor in the cost of the lot.
In the past, Fearrington custom homes had been in the $600,000 to $700,000 range.


