N.C. State economist Michael Walden is this year's winner fo the UNC system's Board of Governors Award for Excellence in Public Service.
The ubiquitous Walden, a perpetual presence in the North Carolina media, was honored Friday for his work bringing complex economics principles to the masses in simple terms.
Walden has been at NCSU for 32 years. A professor of agricultural economics, the oft-quoted Walden delivers his own radio show, has delivered more than 1,200 public workshops, written 700 columns and appeared on more than 600 television programs.
His knowledge of consumer economics has been tapped by legislators, governors and local government leaders.
"He makes the complex simple," said Hannah Gage, chairwoman of the UNC system's Board of Governors.
Walden is the fourth winner of the public service award, which carries a $7,500 cash prize.