Unknown authors looking to break into the book market might have a better shot after Lulu.com, the self-publishing site started by Red Hat co-founder Bob Young, said it will allow its users to sell their eBooks to readers for free.
"Being able to give away content for free is the ultimate marketing tool in this changing electronic market, which has become more and more dependent on impulse buying patterns," said Young, CEO of Lulu.com, in a release.
Lulu.com said both traditional and self-published authors are increasingly using free eBooks to boost overall sales.
The company cited Cory Doctorow, author of "With a Little Help," who said readers treat free eBooks as "enticements, not replacements" for print books.


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