If you've been paying attention to commercials running lately on WRAL, you already know that the Capitol Broadcasting Company, which owns the local CBS affiliate WRAL and the local Fox affiliate WRAZ, is negotiating with DIRECTV to keep Capitol stations available to DIRECTV customers.
The company's contract with DIRECTV is set to expire on Dec. 31.
The commercial running right now features a woman explaining WRAL's position in the negotiation process, a tactic often used by both sides in these types of negotiating battles to win the hearts and minds of viewers. The actress says she "found out" about the negotiations and then explains Capitol Broadcasting's requested fee increase, saying she thinks it's fair since WRAL is "the most watched channel" on DIRECTV's lineup.
Neither DIRECTV nor WRAL would comment on the details of the negotiation, but a WRAL website says that the figure they seek is "the cost of a cup of coffee per month per subscriber."