Nielson reports that 29 percent of smartphone users employ their mobile companion while shopping or purchasing.
As you might expect price comparison ranks high on the list of activities -tied at the top with product browsing.
Coupons aren't just for clipping. Twenty four percent of shoppers hunt for them online via their mobile.
I've been spotted in the aisle reading product reviews and using scanner apps for price comparisons.
I am a little surprised the percentages are not higher.
CardStar is a favorite shopping app that I frequently use. It stores digital versions of all those plastic loyalty cards, reward cards and club membership cards. The app is available for iOS, Android, BlackBerry, Windows Phone 7 and even Symbian.
Do you have a favorite shopping app or tip to share?