Rob Autry, founder of Cafe Carolina, is teaming up with celebrities, including Reggie Bush and Rafael Nadal to launch mobile apps for Apple devices.
The first, Reggie Bush Workouts, features an exercise routine with the football player leading the way. It includes instructions from Bush.
Vstrator, Autry's tech company, is expected to release a Nadal app in mid-December.
Read David Ranii's full story here.