The Council for Entrepreneurial Development, which marked its 25th anniversary this year, has a new logo, slogan and branding campaign as it looks to expand its membership during a down economy.
The Research Triangle Park nonprofit saw membership increase about 8 percent for the year that ended in June, and has set a goal of 10 percent for the current year, said Joan Siefert Rose, who became CED's president in August 2008.
CED was formed in 1984 and is now one of the country's largest support groups for entrepreneurs and small businesses, with more than 5,500 members.
Siefert Rose spoke by telephone this morning about the group's new look and more. Here are some highlights of that conversation:
On the new brand: CED's previous logo was about 15 years old and "it looked like it needed some upgrading," she said. The new one features a pattern of swirling dots with an orange dot in the center and the new slogan "Start Something." Clean Design, an RTP brand firm, designed the new look.
The group also is starting to refer to itself as "CED," rather than the full name, which "was sort of a mouthful," Siefert Rose said. "It's nice to have a fresh start."