The Raleigh publisher of Wake Living and other glossy lifestyle magazines has bought the local franchise rights to Valpak, the direct-mail coupon business.
Weiss & Hughes Publishing will deliver Valpak, also known as the Blue Envelope, to about 220,000 households a month in Wake, Durham and Orange counties. The company plans to expand that circulation to more than 300,000 homes a month by adding new neighborhoods, said president and co-owner David Hughes.
The company also has the option to expand into Johnston, Franklin and Chatham counties.
"In this economy, everyone is looking for a good bargain," Hughes said. "Direct mail gives advertisers an important tool to reach customers."