Losing Lucky Strike has left Sterling Cooper Draper Pryce weak and gasping for air in Season 4, Episode 12. But, as research king Geoff Atherton says, the agency still has Don. Don proves himself again as he makes a bold move to change the agency's fortunes. Whether it works will be subject of the season finale.
Early in the episode when the agency appears to be crashing down and Don doesn't know what to do, Peggy reminds him that he always said that if you don't like what people are saying about you, change the conversation. Don, the self-made man, can't just let fate have her way with him. He has to do something.

"It's the end of the world." The word gets out that Sterling Cooper Draper Pryce has lost Lucky Strike, and everyone at the agency is shaken in Season 4, Episode 11. Don vows that things will be OK, but nobody is sure that the agency will survive.
Secrets come out and secrets stay hidden in Season 4, Episode 10. Don, Roger, Lane and Pete see their worlds start to crumble. And at least three of them engage in stunning displays of spinelessness. The one who shows some backbone is most surprising.
Pete (Vincent Kartheiser) and Peggy (Elisabeth Moss) took center stage in Season 4, Episode 4. Each of them has a private moment of headbanging frustration.