LeBron James loves the children.

At least, I think that's the motivation behind "The LeBrons," the basketball superstar's new venture, an animated series that will air 10 episodes on youtube.com/thelebrons.

Just about six minutes long, the show is meant as family entertainment 'designed to provide positive messages to today's youth and young adults.'

Shaped by the multiple characters LeBron played in his Nike commercials, after the obligatory rap theme song, we meet Kid (voiced by Jonathan Wesley), his pal Condor (Jason Weaver), old man Wise, basketball playing Athlete, and cooler-than-cool Business (voiced by LeBron). Apparently, Niecy Nash will voice Gloria, the mother figure on the show.