StubHub, an online ticket market, announced a new partnership with UNC Chapel Hill that will allow Tar Heel fans to exchange and buy basketball and football tickets.
The deal will start with hoops tickets this year and expand to the football program next season.
Tar Heels ticket holders will be allowed to list season and individual game tickets on StubHub and have the tickets instantly sent to buyers. Sellers type in the tickets' barcode, and StubHub cancels those tickets and immediately reissues new, electronic tickets to the buyer.
The system is designed to help fans avoid scams, and help UNC keep seats full. UNC has begun promoting StubHub as its new "secondary ticket marketplace."
StubHub doesn't prohibit sellers from scalping tickets for prices much higher than their face value. State law also allows it, as long as the online ticket reseller provides a refund guarantee.