CHAPEL HILL — Sonny Vaccaro, a man known more for making shoe deals with college coaches and running summer basketball camps, is embracing a new role these days: college basketball reformer.

Vaccaro, who has represented Nike, adidas and Reebok and signed Michael Jordan, came to the University of North Carolina on Wednesday evening to spread his message. Afterward, he gave The N&O a brief sit-down interview where he talked about college recruiting, NBA restrictions on drafting high-school players, and Raleigh prep recruit John Wall.