Slim Jims are a trending topic on Twitter this afternoon, though it doesn't have anything to do with parent company ConAgra closing its Slim Jim plant in Garner today.
Fans of the meat snack's well-known pitchman, Macho Man Randy Savage, took to Twitter to mourn the death of the wrestling star.
The celebrity gossip site TMZ first reported Savage's death (CNN confirmed it), which occurred this morning as a Jeep he was driving veered across the road and hit a tree.
Proving the power of a good pitch, "Slim Jim" was trending on the social networking site Twitter mid-Friday at least an hour before "Macho Man" or "Savage" also made the cut.
Meanwhile, our article in today's paper mentions the changes going on at Slim Jim and ConAgra. The company decided it would be cheaper to transfer production to Ohio rather than rebuild the Garner plant that suffered an explosion in June 2009, says N&O staff writer Sarah Nagem. Until the blast, Garner had been the world's only Slim Jim production site.
So it's likely that Randy Savage was snapping into a piece of Garner every time he uttered his famous phrase.