Not hard to believe ... it's L.L. Bean, according to the Customers’ Choice survey by the National Retail Federation Foundation/American Express. The survey was conducted by BIGresearch.
No. 2 was Overstock.com. No. 3 was Zappos.com. No. 4, Amazon.com. And taking No. 5 was Lands' End.
J.C. Penney made a big leap this year, taking the No. 7 spot, up five spots from last year. And Nordstrom was No. 10.
"Retailers this past year had the extra challenge of offering their customers great service amidst turbulent economic conditions," said NRF Foundation Vice President Kathy Mance. "Any company who secured a spot on the list this year should be commended for stellar customer service and continued level of excellence.”
Check out the NRF site to see if your favorite retailer was picked for its customer service.