Russell Simmons is a character.
He's the man who co-founded Def Jam Records, and gave us the likes of Run-DMC, LL Cool J, and the Beastie Boys, among others. Then he diversified, launching a clothing line, moving into TV, even presenting a debit card.
He's a yogi who will curse you out in a second. He's a father of two girls who pursues much younger models with abandon. He's a major philanthropist, who's all about making money.
Characters can be great fodder for reality TV. But sadly "Running Russell Simmons" (Oxygen, 10 tonight) wasn't great.