Charles & Colvard reported stronger sales of its man-made moissanite gemstones during the first quarter.
The Morrisville company also made money during the three-month period, the first profitable quarter in nearly three years.
The results show that efforts to attract new retailers, distributors and consumers "are taking hold," said CEO Randy N. McCullough, on a conference call this afternoon with analysts. Charles & Colvard hired McCullough last fall to revive sales that sank even before the recession curbed consumer spending.
One effort involves a new online store for "friends and family," including shareholders, that will sell fine jewelry and moissanite gems at a discount. That site is expected to go live Wednesday morning online here.