Amy McCready is developing a reputation as a parent whisperer.

The Raleigh entrepreneur is steadily gaining national exposure for her small company, which provides in-person and online training on parenting.

Positive Parenting Solutions, founded by McCready in 2004, offers courses on how to correct children's misbehavior without nagging, reminding or yelling. Last year she started an online version and began to attract media attention, including being quoted in a New York Times article about parents who yell and scream too much.

"That really touched a nerve with people and boosted my visibility," she said. "All jobs come with a ton of training, but for the most important job we do, there's none. Parents are looking for tools and resources."

On Wednesday morning, she's scheduled to appear on NBC's "Today" show to discuss "Is Time Out a Waste of Time?" She flew to New York today to meet with the show's producers.